Redesigned the webshop for an organic delivery service offering fresh, regional, and 100% certified organic products—available as customizable or pre-selected boxes. The goal was to create a friendly, optimized user experience that improved navigation and modernized the visual design while retaining key elements from a preset shop template. This process involved rethinking the content structure to ensure a seamless shopping journey—from exploring product options to completing purchases in as few clicks as possible. By introducing visual consistency across recurring elements, the redesign balanced usability and aesthetics, making the platform both intuitive and engaging for customers.